As the pace of globalisation accelerates and demand for higher education grows, global student mobility is on the rise. In 2010, more than 4.1m tertiary students were enrolled outside their country of citizenship, according to the Organisation for Economic Co-operation and Development (OECD). Prospective students who want to study abroad, and their parents, face a staggering choice of locations in which to do so. Of course, the quality of the educational offering is crucial. Yet this is often not the sole consideration. Other factors include the potential for returns on financial and real-estate investments, the availability of work experience opportunities for graduates and the depth of cultural experience that an educational location will offer.