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Prableen Sabhaney, a member of The Fabindia School Board, heads Communications and Public Affairs at Fabindia Overseas Private Limited.
Besides brand perception management, she specializes in strategizing, preparation and management of messaging and communication initiatives to facilitate information flow and dissemination of knowledge.
Prableen is of the firm belief that focused communications is the final differentiator and should be viewed as a strategic investment. In her previous capacity as an independent consultant, for over two decades Prableen has worked with companies, organizations and institutions across a variety of sectors and verticals, providing strategic inputs and creating individualized programmes which have included media training and the use of multimedia platforms to facilitate effective outreach in a constantly changing landscape.
She has also worked with and participated in a number of panels examining concepts relating to Brands and the idea of Social Entrepreneurship and Responsibility, which is an area of particular interest.
Fabindia Overseas Pvt Ltd is India’s largest private retail platform for a wide range of contemporary, lifestyle, craft-based products produced largely in rural areas, using traditional skills and techniques.