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THE BOOKS OF THE WEEK - 29Th January 2016

The Z Factor
By - Subhash Chandra 

About the Book : 
Subhash Chandra, the promoter of Zee TV, Essel Packaging and Esselworld, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper. Starting work as a teen to pay off family debts, Chandra had to rely on bluff, bluster and gumption, and sheer hard labour, to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to Russia. A risk-taker, he then had the vision of getting into broadcasting early, even as established media players failed to see its potential. Several new forays followed - including failed attempts at launching a satellite and a cricket league - but the man continues to reinvent himself: he is now also focusing on infrastructure and education. This is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age twenty with seventeen rupees in his pocket. Today, he has a net worth of $ 6.3 billion and his group revenues are nearly $ 3 billion.           
About the Author : 
Subhash Chandra is the promoter of Zee TV. His Essel Group of companies is a major player in the fields of media and entertainment, packaging, technology, infrastructure and education. Pranjal Sharma has been in print, digital and TV media for twenty-five years. He has led teams at India Today Group, CNBC Network 18 and was founding executive editor of Bloomberg TV in India. He currently writes for BusinessWorld and hosts a show for Zee Business.  
   ISBN : 9789351773245          Price : Rs. 699.00   
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